As you sell tickets, you'll earn points which move you up the event leaderboard.
Event organisers can opt to offer prizes for the top spots on the leaderboard, which will be decided when the event sales close.
1st place: Meet and Greet with artist
2nd place: VIP Upgrade and £50 drinks voucher
3rd place: VIP Upgrade
The above example would rewards the rep at the top of the leaderbaord with the 1st place price. The rep in the 2nd place would receive the 2nd place prize, and so on.