It is entirely up to you what to do with your ticket prices. Remember that this will only benefit you if you are VAT registered as an individual or business. We advise in most cases that you keep the ticket prices similar to before, the benefit from this is that you will receive more net income than before.
Skiddle feels the real aim of this temporary reduction in VAT is to get the music industry moving again. The more ticket sales you can make in this period then the more you will benefit from the reduced VAT rate, that’s why we suggest getting tickets on sale early.
Disclaimer - This information should not be taken as legal advice, please consult professional advice for further information.