By offering a Personal Assistant ticket this can benefit your event as this will ensure that customers are happy with the services yourselves (and skiddle) offer. If you offer these tickets to your events, this will satisfy a large audience, ensuring that they attend more of your events in the future. And the simpler and more user-friendly the experience is, the better!
Just how large is this "large audience"?
With music festivals having record attendance', live music and musical events, in general, are at an all-time high. Statistics show that 3.3 million deaf and disabled people attend live music events every year, with an estimated income of £250,000 for the music industry. By not offering a Personal Assistant ticket, you are missing out on a chance of being included in this huge, customer-friendly movement.
But why should I offer "free" tickets to my events?
“On average ticket holders will spend £30 on food and merchandise at an event, so although a free ticket is given to the carer, they will most likely spend money on other products whilst they are at the event” - (State of Access Report 2018 - Attitude is Everything).